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According to a 2023 Statista study, 50% of weekly Instagram customers said they like to consume humorous content on the platform. Forty-six p.c seek out "creative" posts, whereas forty one% of active customers like informative content material. Definitely funny.. .and positively artistic. Other popular types of content, interesting to round 36% of customers, embody posts and Tales that are relaxing, inspiring, engaging or trendy. In 2022, the preferred posts by variety of likes were all by celebrities (save for one enigmatic egg).

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